Filled with embroidered tunics, relaxed fits and scarf skirts, the BCBG Max Azria Resort 2015 collection is inspired by the designer's native country, Tunisia. He may have been born in the port city of Sfax, but he nevertheless draws inspiration from "Hammamet, the beachside town where Elsa Schiaparelli owned a home and Paul Klee painted," reports Style.com. This is appropriate considering the season he is designing for.
Adhering to a strict black and white palette, the BCBG Max Azria Resort 2015 collection masters casual chic. Although leaning more towards chic, there is an effortless elegance that does speak to an attitude that it much more relaxed than one would first suspect. It is a line made for sophisticated women.
Tunisia Heritage Fashion
The BCBG Max Azria Resort 2015 Collection is Inspired by a Beachside Town
Trend Themes
1. Embroidered Tunics - Disruptive innovation opportunity: Explore advancements in embroidery technology to create intricate designs on tunics.
2. Relaxed Fits - Disruptive innovation opportunity: Develop new fabric technologies and designs to enhance the comfort and fit of relaxed clothing styles.
3. Scarf Skirts - Disruptive innovation opportunity: Integrate smart textile technology in scarf skirts to offer adjustable lengths and versatile styling options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leverage sustainable materials and ethical production practices in the fashion industry.
2. Textile - Disruptive innovation opportunity: Explore the use of innovative textiles like biodegradable fabrics in the textile industry.
3. Technology - Disruptive innovation opportunity: Develop wearable technology solutions that seamlessly integrate with fashion, such as smart accessories.