BBC ICECREAM's Winter '21 Collection was officially revealed today, and it is packed with heavily-patterned, experimental looks. In fact, it appears as if the aim of the collection was to curb the impending mid-winter malaise by injecting the season with a series of vibrant, playful styles.
The collection consists of a wide range of pieces, including jackets, sweaters, cargo pants, hoodies, flannel shirts, graphic t-shirts, nylon coats, and more. Some standout items include the Stallone intarsia knit sweater, which features a unique patchwork collage, the Puff Puff black down jacket with bold ICECREAM branding, and the Jenga patchwork cargo pants, which are dressed in a pattern consisting of animals and camo.
Other notable pieces include new Yoshi jeans, tie-dye sweatsuits, and multicolor graphic tees. Of course, the collection also boasts a variety of accessories such as caps and skateboards, which work to round out the barrage of new offerings nicely.
Maximalist Winter-Ready Streetwear
BBC ICECREAM's Winter '21 Collection is Full of Vibrant Looks
Trend Themes
1. Maximalist Streetwear - There is an opportunity for companies to explore vibrant and experimental styles in their streetwear collections to cater to consumers looking for bold and unique pieces.
2. Winter-ready Clothing - Brands can invest in designing winter collections that are not only functional but also eye-catching, playful, and full of colors and patterns to stand out in the market.
3. Patchwork Design - The popularity of patchwork design in BBC ICECREAM's Winter '21 collection shows an opportunity for brands to experiment with this trend, combining different textures, patterns, and materials in their clothing to offer unique and original pieces.
Industry Implications
1. Fashion - The fashion industry can leverage these trends by incorporating maximalist styles, winter-ready clothing and patchwork designs in their collections to offer unique and eye-catching pieces for consumers.
2. Streetwear - Streetwear brands can capitalize on the trend of maximalism in their designs, by using bold colors, patterns, and graphics to create unique and eye-catching pieces that appeal to a younger audience.
3. Accessories - Companies that specialize in accessories such as hats and skateboard can follow BBC ICECREAM's example and design winter-themed pieces that are playful, colorful, and add some fun element to otherwise mundane winter staples.