Streetwear imprint BBC ICECREAM travels to Paris to unveil its new skate-centric lookbook campaign. The brand shows off new pieces from its collection designed for the Pre-Spring 2023 season. It follows its previous Winter 2022 capsule that was inspired by outer space.
This time around, as the temperatures begin to rise, the imprint delivers a capsule of lightweight and breathable wearables that are perfect for the seasonal transition. It is led be the Running Dogs graphic tee and hoodies. This is joined by Shark items including crewneck sweaters, light bomber jackets, and tees inspired by American college aesthetics. The outerwear that joins the roster includes the dropped cone satin jacket and the Hoodied Puffer jacket.
Pre-Spring Vibrant Streetwear
BBC ICECREAM Presents its New Pre-Spring 2023 Capsule in Paris
Trend Themes
1. Skate-centric Streetwear - Opportunity to create skate-inspired collections for the growing audience of streetwear enthusiasts.
2. Lightweight and Breathable Wearables - Opportunity to develop new materials and technologies to create comfortable and stylish clothing for transitional weather.
3. Outer Space Aesthetics - Opportunity to continue exploring futuristic and space-inspired designs for streetwear and apparel.
Industry Implications
1. Fashion and Apparel - Opportunity to cater to the growing demand for streetwear and skateboard-inspired clothing.
2. Sportswear and Athletic Wear - Opportunity to incorporate skateboarding culture and aesthetics into sportswear and athletic wear.
3. Textile and Materials - Opportunity to develop innovative materials and fabrics that can be used in streetwear and athletic wear for transitional weather.