Reebok and Dime work in collaboration to spotlight the BB4000 sneaker model. The two imprints nod to the classic restoration of the 'Ecce Homo' painting incident that happened about a decade ago. The artwork in Santuario de la Misericordia was vandalized.
Dime nods to this moment through some printable work, a toaster, and even puzzles that are done in the Restoration graphic. Now it makes its way onto two iterations of the Reebok BB4000 sneaker. There are two colorway options in total, starting with a white leather option detailed with navy blue accents. The second colorway offers warmer hues as the base is made up of a brown suede material accented with black detailing. The tongues feature elements of the symbolic moment.
Dramatic Painting-Inspired Footwear
Reebok and Dime Join Forces on the BB4000 Sneaker
Trend Themes
1. Painting-inspired Footwear - Opportunity for innovative partnerships between fashion brands and artists to create unique and meaningful designs.
2. Printable Designs on Clothing and Accessories - Rise of customization and personalization of fashion items through technology.
3. Graphic Restoration as Inspirations for Fashion - Exploration of historical artworks and symbols for creative and unconventional fashion designs.
Industry Implications
1. Fashion - Collaborations between fashion brands and artists can create new markets and appeal to diverse consumer groups.
2. Printing and Technology - Innovative printing techniques and use of technology can enhance personalization and customization of fashion items.
3. Arts and Culture - Exploration of historical artworks and symbols can inspire creative and unconventional designs in fashion, opening new opportunities for artists and designers.