In a sea of canned drinks, Bayjoo stands out as a tree bark brew, a traditional Caribbean fermented beverage made with mauby bark called mabí. The brand's lineup of 12-ounce offerings differ slightly from the way this drink is traditionally produced since Bayjoo uses zero sugar and monk fruit as an alternative sweetener instead. Organic spices, herbs and flowers form flavors like Citrus-Y, Herbal Trip and Childhood Bliss.
The rise of kombucha sparked a growing interest in fermented beverages, leading consumers to explore a diverse array of traditional drinks from various cultures worldwide. Beverages like Mexico's tepache, Korea's makgeolli and mabí from the Caribbean are now gaining popularity as consumers seek out unique and flavorful options that not only offer refreshment but also boast potential health benefits from the fermentation process.
Tree Bark Beverages
Bayjoo Uses Mauby Bark to Craft Flavorful Fermented Drinks
Trend Themes
1. Rise of Fermented Beverages - As consumers show a growing interest in fermented beverages, there is an opportunity to explore traditional drinks from diverse cultures and offer unique and flavorful options.
2. Exploration of Traditional Drinks - Consumers are seeking out traditional beverages like Mexico's tepache, Korea's makgeolli, and mabí from the Caribbean, creating a market for unique and culturally rich refreshment options.
3. Health Benefits of Fermentation - The fermentation process of beverages like mauby bark brew offers potential health benefits, providing an opportunity for brands to promote the inherent advantages of these drinks.
Industry Implications
1. Beverage Industry - The rise of fermented beverages opens up new opportunities for the beverage industry to introduce unique and culturally diverse options to consumers.
2. Cultural Heritage Industry - The growing popularity of traditional drinks highlights the potential for the cultural heritage industry to promote and preserve the cultural significance of beverages like mauby bark brew.
3. Alternative Sweeteners Industry - Bayjoo's use of zero sugar and monk fruit as an alternative sweetener in tree bark brews presents an opportunity for the alternative sweeteners industry to cater to health-conscious consumers seeking flavorful options.