Pollution Awareness Video Games

The 'Battle For Big Blue' Educates People on Oceanic Pollution

Artist and fashion icon Pharrell Williams recently unveiled the 'Battle for Big Blue,' which is an ocean pollution awareness video game. The game aims to raise awareness of pollution, and specifically focuses on the oceans and waterways.

The playful game is about the journey an octopus named Otto. The objective of the game is to help Otto navigate through various oceanic levels, while collection discarded plastic waste. The game's underlying tones of pollution awareness are strong, and Pharrell says that "you don't play the game and ever throw a bottle in the ocean ever again."

The Battle for Big Blue is Pharrell's first video game, which appropriately features a soundtrack created by the artist himself. The free game will soon be available in both the Apple iTunes store and in the Google Play store.
Trend Themes
1. Ocean Pollution Awareness - Disruptive innovation opportunity: Develop interactive educational games that raise awareness about specific environmental issues.
2. Gamification of Environmental Education - Disruptive innovation opportunity: Integrate educational content into interactive gaming experiences to engage and educate users.
3. Artists and Celebrities in Video Games - Disruptive innovation opportunity: Collaborate with well-known artists and celebrities to create unique and impactful video game experiences.
Industry Implications
1. Gaming and Entertainment - Disruptive innovation opportunity: Incorporate environmental themes into mainstream video game releases to foster awareness and activism.
2. Environmental Conservation - Disruptive innovation opportunity: Leverage technology and media to promote environmental conservation efforts and engage wider audiences.
3. Mobile App Development - Disruptive innovation opportunity: Create educational mobile games that empower individuals to actively participate in addressing environmental challenges.

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