These new Batiste products are arriving for the new year to help consumers maintain fresh tresses between washing in a decidedly easy way. The haircare products consists of two new additions to the Overnight range including Overnight Deep Cleanse Dry Shampoo and the Leave-In Overnight Hair Mask, which are each formulated with several high-qualtiy ingredients. The last addition to the product lineup is the Texturizing Dry Shampoo that's formulated to refresh hair by removing oil at the roots to leave it fresh, but with just the right amount of added texture.
The new Batiste products are priced starting at $12.29 and are being launched at retailers like CVS Pharmacy and Ulta Beauty. The products come as part of the brand's continued evolution to help support changing consumer needs.
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
Trend Themes
1. Natural Haircare - The use of high-quality natural ingredients in leave-in treatments can disrupt the haircare industry.
2. Overnight Haircare - The development of leave-in overnight treatments can disrupt the daily hair washing routine, creating new opportunities for the haircare industry.
3. Texturizing Dry Shampoo - The trend towards multifunctional products such as texturizing dry shampoos can disrupt the traditional haircare product lineup.
Industry Implications
1. Beauty and Personal Care - The trend towards natural and overnight leave-in treatments can impact the beauty and personal care industry.
2. Retail - The launch of these new products at major retailers like CVS Pharmacy and Ulta Beauty highlights the importance of the retail industry in the beauty market.
3. E-commerce - The availability of these products on e-commerce platforms can disrupt traditional brick-and-mortar sales channels.