Gem Honey is an organic skincare brand known for its handmade and healing cosmetics -- the apothecary's bath salts are not only relaxing and aromatic but also boast mystical branding that stays true to its core values.
Available at lifestyle retailer Urban Outfitters, Gem Honey's Luna and Dreamcatcher bath salts are each packaged in brown glass bottles that boast a corked top and raw crystal adornments. Additionally, each bottle boasts a hand-scribed label that features a crystal illustration and vintage text.
Setting a mystical tone, the brand identity of these bath salts will appeal to fans of natural and healing skincare that is not only eco-conscious and good for the body but also beautiful to look at when on display in one's bathroom.
Mystical Bath Salts Branding
Gem Honey's Bath Products are Packaged in Ornate Glass Bottles
Trend Themes
1. Mystical Skincare - There is an opportunity for bath and skincare brands to create more symbolic and visually appealing packaging designs that align with natural and mystical ingredients.
2. Crystal-infused Products - The use of raw crystals in skincare and bath products can attract consumers interested in alternative healing and wellness practices.
3. Handmade Beauty - There is a trend toward handmade and organic beauty products that offer a more unique and personalized experience for consumers.
Industry Implications
1. Skincare - Skincare brands can incorporate more natural and mystical ingredients and packaging designs to tap into the growing demand for organic and eco-conscious products.
2. Bath Products - Bath products can focus on creating an experience beyond just cleansing by incorporating crystals and other alternative healing elements.
3. Alternative Wellness - Alternative wellness industries can incorporate more aesthetically pleasing and natural products into their offerings, aligning them with modern design sensibilities.