The ice cream giant Baskin Robbins is offering a new sundae menu option that combines two of the most popular ice cream-based products that brands offer – the milkshake and the sundae.
The unique hybrid is able to provide the best of both worlds for individuals who would like to avoid choosing between traditional milkshakes and traditional sundaes when searching for a cold treat this summer. The ice cream option lets visitors to Baskin Robbins' stores choose any milkshake flavor, which is then topped off with an ice cream flavor of their choice and can include the whipped cream, nuts and maraschino cherries that traditional sundaes feature.
This new addition to the Baskin Robbins' menu ensures that the brand will remain a top choice for consumers searching for ice cream this summer.
Milkshake-Sundae Hybrids
Baskin Robbins is Offering a Milkshake and Sundae Combination
Trend Themes
1. Milkshake-sundae Hybrids - The trend of combining milkshakes and sundaes allows for creative menu options and increased consumer satisfaction.
Industry Implications
1. Ice Cream - The ice cream industry has the opportunity to attract more customers and create unique product offerings with milkshake-sundae hybrids.