Kraft has debuted the special edition 'Basketbawl Blue Boxes' for its 'Kraft Mac & Cheese' product. These boxes were designed to comfort sports fans across the United States who feel down when their favorite team does not win. Because of this, Kraft sells these special edition boxes for one hour after each collegiate basketball game in the New Orleans' championship. The boxes will be available on Kraft's 'Basketbawl' microsite while supplies last.
The new Basketbawl Blue Box design features an upside-down signature macaroni and cheese noodle on the front cover. This makes the noodle appear like a frowning face as opposed to the traditional smiley face. The front and back covers also have small words of encouragement. The front states "comfort that's down to frown with you," showing that, even if your team lost, Kraft is there to help comfort you back to happiness.
Sports-Themed Noodle Meals
Kraft Debuted the 'Basketbawl Blue Boxes' to Comfort Sports Fans
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