FILA is set to release a slew of throwback sneakers for consumers to enjoy that bring back structured platform silhouettes, sleek design and lifestyle aesthetic in the basketball sneakers. The shoes known as The Gage and T-1 Mid offer two different styles of athletic footwear for fashion enthusiasts to enjoy.
The T-1 Mid sneaker is a classic spin on a retro tennis shoe that couples a raised platform sole and all-white leather upper with FILA's classic navy blue and bright red brand colors. In contrast The Cage features a revamped basketball sneaker designed for dual wear both on the court and off as a style piece. Both shoes capture the 90s aesthetic with a slightly altered shape and wear for the 21st century consumer to enjoy.
Lifestyle Basketball Sneakers
The FILA T-1 Mid and Cage Athletic Shoes Offer a Vintage Aesthetic
Trend Themes
1. Throwback Athletic Footwear - The nostalgia trend in fashion shows potential for brands to release retro-designed sneakers.
2. Lifestyle-specific Sneakers - Consumer preferences for shoes that can be worn both on and off the court opens up opportunities for brands to design versatile athletic shoes.
3. Hybrid Retro Styles - Brands can experiment with blending the design elements of two distinct retro styles, such as 90s basketball shoes and 80s tennis shoes.
Industry Implications
1. Athletic Footwear - Sneaker companies can innovate and experiment with the design and functionality of athletic shoes to cater to the needs and preferences of different lifestyle groups.
2. Fashion Retail - Fashion retailers can tap into the nostalgia trend by offering retro designs to attract consumers who seek to relive the aesthetics of their childhood or youth years.
3. Sports Apparel - Athletic equipment and apparel companies can collaborate with fashion designers to bridge the gap between performance and style in hybrid athletic shoe designs.