Papa Gino's and D'Angelo Grilled Sandwiches, two famous New England-based restaurants, have given away over two million basketball consolation meals following the Celtics' defeat in the NBA finals. The restaurants hoped to ease the sorrows of Celtics fans who were invested in the team winning the championships, however, the restaurants were prepared in the event that the Celtics lost.
Following the defeat, Papa Ginos and D'Angelo Grilled Sandwiches gave away a free Small Cheese Pizza or a free Small Sandwich to all registered Rewards Members of the respective restaurants only on June 20th. The Chief Experience Officer of the two companies, Deena McKinley, said "We hope this surprise giveaway helps to lessen the sting for local basketball fans and we look forward to celebrating future wins together."
Free Basketball Consolation Meals
Two New England Restaurants Have Given Away Millions of Meals
Trend Themes
1. Consolation Meals - There is an opportunity to offer consolation meals in other sports and event-related industries to engage with communities during emotional moments.
2. Free Giveaways - Brands can offer free giveaways to registered users or members as a way of showing appreciation and empathizing with their emotions.
3. Localized Outreach - Localized outreach through free food giveaways presents an opportunity for restaurant chains to strengthen their brand awareness and create connections with local communities.
Industry Implications
1. Restaurant Chains - The restaurant industry can capitalize on philanthropic causes and emotionally charged events to reach out to new and existing customers through creative marketing strategies and experiences, such as giveaways.
2. Sports Industry - The sports industry can partner with local restaurants to provide value-add consolation experiences that drive fan engagement and loyalty.
3. Membership Programs - Membership programs can incentivize customer loyalty through exclusive and personalized offerings, such as free giveaways, that cater to customer emotions and needs.