Los Angeles-based fashion label MADHAPPY recently introduced the 'Basics Collection' as its newest offering for Spring/Summer 2018. This follows its chromophobic collection for the warmer season this year, and this time, delivers a range full of pastel-hued goods. The label is often recognized for exploring with playful graphics details over streetwear silhouettes, and this time take a new route. The Basics collection is much like its name -- full of simplistic pieces with only the brand's logo seen on each piece.
The concept when crafting the latest collection was to offer something with endless versatility that can be paired with anything in one's wardrobe. The collection is now available for purchase online at MADHAPPY's website.
Versatile Pastel Spring Collections
MADHAPPY Drops The Basics Collection for Spring/Summer 2018
Trend Themes
1. Pastel Spring Collections - Disruptive innovation opportunity: Brands can explore pastel hues and offer versatile and timeless collections that can be paired with anything in one's wardrobe.
2. Playful Graphics Details - Disruptive innovation opportunity: Fashion labels can experiment with playful graphics details on streetwear silhouettes to create unique and eye-catching designs.
3. Simplistic Pieces with Brand Logo - Disruptive innovation opportunity: Fashion brands can focus on creating simplistic pieces with their brand logo as the main design element, offering minimalist and branded fashion choices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion retailers can explore the trend of pastel spring collections and incorporate them into their upcoming product offerings.
2. Streetwear - Disruptive innovation opportunity: Streetwear brands can incorporate playful graphics details into their designs to differentiate themselves from competitors and attract a younger demographic.
3. E-commerce - Disruptive innovation opportunity: E-commerce platforms can partner with fashion labels like MADHAPPY to offer exclusive online shopping experiences for consumers interested in versatile and simplistic fashion choices.