Earlier this year, the four-story Topshop store at Oxford Circus opened a pop-up cactus shop dubbed 'Barry The Cactus.' With a growing number of millennials filling their homes with cacti and succulents, the pairing of high street clothing and plants makes perfect sense.
The Barry The Cactus store can be found inside the massive Topshop store located on Oxford Street in London. Inside the little pop-up boutique, customers can pick up everything from tiny palm-sized cacti, to full-scale planters. The shop also sells terrariums, hanging planters, and cactus-themed gifts such as keyrings, tote bags, and cards.
What is particularly unique about the Barry The Cactus shop is that the plants themselves are personified as people, and some of the planters are even affixed with googly eye. This humorous branding helps to make plants more fun and accessible for young consumers who may be looking for something low-maintenance.
Pop-Up Cactus Shops
'Barry The Cactus' is a Pop-Up Shop Housed Inside the Oxford Circus Topshop
Trend Themes
1. Pop-up Cactus Shops - Using pop-up shops to sell cacti and succulents appeals to millennials who are increasingly interested in incorporating plants into their homes.
2. Personified Plants - Personifying plants and adding humorous branding makes them more fun and accessible for young consumers.
3. Cactus-themed Merchandise - Selling cactus-themed gifts such as keyrings, tote bags, and cards capitalizes on the popularity of cacti and succulents among millennials.
Industry Implications
1. Retail - Pop-up cactus shops present opportunities for retailers to tap into the growing demand for cacti and succulents.
2. Home Decor - Personified plants create opportunities for the home decor industry to offer unique and playful planters and accessories.
3. Gifts & Merchandise - The popularity of cacti and succulents opens up markets for companies to sell cactus-themed merchandise and capitalize on the trend.