Barneys New York is one of the most prestigious retailers in the world, so it is no wonder that the Barneys Spring/Summer 2010 catalogue is just as incredible. Shot by famed photographer Terry Richardson, model Constance Jablonski shows off the seasons hottest looks by the world’s most renowned designers.
Looks include a simple red skirt from Derek Lam, black ruffled dress by Marc Jacobs and colorful tunic dress by Giorgio Armani. Each designer shows their look in a distinct setting while telling a colorful story with their clothes. Who knew catalogues could be so interesting?
Slaying Photo Spreads
Barneys Spring/Summer 2010 Catalogue is Cut Throat
Trend Themes
1. Interactive Catalogues - Creating immersive and engaging catalogues through interactive elements and storytelling.
2. Fashion Photography Collaboration - Collaborating with renowned photographers to create visually stunning fashion spreads.
3. Distinct Setting Presentations - Presenting fashion looks in unique settings to evoke storytelling and enhance the overall brand experience.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to revamp their catalogues with interactive features and collaborations with renowned photographers.
2. Photography - Opportunity for photographers to enter the fashion industry by collaborating with retailers for fashion spreads.
3. Marketing and Advertising - Opportunity to leverage distinct setting presentations in marketing and advertising campaigns to create immersive brand experiences.