Barbie Loves the Ocean is a brand-new fashion doll line from Mattel and it shares toys that are made with 90% recycled ocean-bound plastic pieces. The eco-friendly Barbies sport colorful, beach-ready outfits, accessories and they can be used with a beach shack playset, which also helps to make the most of materials that would have otherwise gone to waste. The line of sustainable dolls is also a diverse one that features Barbies of different skin tones and sizes.
This new line of dolls from Mattel supports a bigger vision to use 100% recycled, recyclable or bio-based plastic materials by 2030. The launch of Barbie Loves the Ocean is kicking off with a vlog from Barbie called Barbie Shares How We Can All Protect the Planet.
Ocean Plastic Fashion Dolls
The Barbie Loves the Ocean Line is made with Eco-Friendly Materials
Trend Themes
1. Eco-friendly Toy Lines - Creating toy lines made of recycled or eco-friendly materials can disrupt the toy industry and appeal to a growing consumer demand for sustainability.
2. Diversity and Inclusion in Toy Manufacturing - Toy manufacturers introducing more diverse and inclusive lines can disrupt the industry and align with consumers' desire for representation in their children's toys.
3. Circular Economy Practices - Mattel's commitment to using 100% recycled, recyclable, or bio-based plastic materials by 2030 can encourage other industries to adopt circular economy practices that reduce waste and minimize environmental impacts.
Industry Implications
1. Toy Manufacturing - This industry can consider the use of recycled materials and diverse representation in their products as a way to appeal to sustainability-conscious and socially conscious consumers.
2. Fashion and Apparel - The use of recycled ocean-bound plastic pieces in the Barbie Loves the Ocean line can inspire fashion and apparel industries to find innovative ways to incorporate recycled materials into their designs and products.
3. Plastic Manufacturing - Mattel's commitment to using 100% recycled, recyclable or bio-based plastic materials by 2030 can inspire other plastic manufacturing industries to adopt circular economy practices and contribute to reducing the negative impact of plastic waste on the environment.