Here is another example that Barbie is not only a toy but a fashion icon. Designers have customized the Barbie Basic Doll--an LBD-clad Barbie--with accessories, shoes, bags and jewelery as part of the CFDA's (Council of Fashion Designers of America) partnership with Mattel.
Designers decking the Barbie Basic Doll with extra embellishments include Alexis Bittar, Betsey Johnson, Isaac Mizrahi, Tory Burch and Rachel Roy. Accoutrements chosen by the designers ranged from hot pink shoes to a feathered purse. My favorite: Justin Guinta's layered chain and pearl necklaces. Check out the gallery for more revamped Barbie Basic Doll looks.
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
Trend Themes
1. Customized Dolls - There is a trend of designers customizing dolls with personalized accessories and style.
2. Fashion Icons - Barbie is being recognized as a fashion icon, inspiring designers to upgrade her with trendy fashion accessories.
3. Partnerships with Toy Companies - Fashion organizations like CFDA are partnering with toy companies like Mattel to create collaborative projects involving dolls and fashion.
Industry Implications
1. Fashion Design - Fashion designers have opportunities to collaborate with toy companies to customize dolls and expand their brand presence.
2. Toy Manufacturing - Toy manufacturers can explore partnerships with fashion organizations to create special edition dolls and attract collectors.
3. Accessories Retail - Companies specializing in fashion accessories can capitalize on the trend by designing and producing doll accessories in collaboration with designers.