The BAPE Spring/Summer 2018 line of accessories and home goods is made for streetwear fanatics who are looking to take their loyalty to the next level, with everything from branded face masks and ash trays to water bottles and coffee mugs offered.
Also included in the line are sofa cushions that feature the Japanese streetwear giant's iconic ape-integrated camouflage pattern, face towels with the same pattern, and thermal coffee carriers, which feature the camouflage print on the base layer, and then another layer that shows the brand's name in bold sans serif lettering.
The whole Spring/Summer 2018 line is available from BAPE retailers on an international basis, as well as from its online shop for the rest of the season.
Obscure Streetwear Accessories
The New BAPE Spring/Summer Line Features Some Odd Inclusions
Trend Themes
1. Streetwear Home Goods - Brands can disrupt the home goods industry by targeting streetwear enthusiasts with products such as sofa cushions and coffee mugs featuring iconic branding and patterns.
2. Branded Face Masks - As face masks become more commonplace in daily life, brands can innovate by releasing unique designs that appeal to consumers looking to add flair to their protective gear.
3. Camouflage Accessories - Companies can capitalize on the continued popularity of camouflage by incorporating the pattern in unique ways, such as on face towels and thermal coffee carriers.
Industry Implications
1. Streetwear Fashion - By branching into home goods and accessories, streetwear brands can expand their market and offer loyal fans even more ways to showcase their style.
2. Outdoor Gear - Companies in the outdoor gear industry can explore incorporating trendy patterns and designs, such as camouflage, into their product lines for added appeal to fashion-conscious consumers.
3. Home Decor - Brands in the home decor industry can tap into streetwear trends by introducing bold patterns and branding into their product offerings, appealing to a younger, style-conscious demographic.