Love him or hate him, mega pop star Kanye West makes great music and huge headlines; however, ever since Taylorgate, we haven’t heard or seen much from the Louis Vuitton Don. Well, he is not completely off the scene, you can catch him helping to push BAPE/A Bathing Ape’s 2010 Collection.
The look book stars Kanye West in the bright colors and bold patterns that have become a staple of BAPE’s offerings. I just hope Kanye didn’t tell BAPE designers Pharrell Williams and Nigo that Beyonce has the best clothing line of all time.
Hip Hop Look Books
Kanye West for BAPE/A Bathing Ape's 2010 Collection
Trend Themes
1. Celebrity Collaborations - There is a growing trend of celebrities collaborating with fashion brands, presenting an opportunity for businesses to tap into the popularity and influence of these stars to create buzz and boost sales.
2. Bold Patterns and Bright Colors - Bold patterns and bright colors are becoming increasingly popular in fashion, indicating a potential market for businesses to explore innovative designs and unique combinations.
3. Look Books as Marketing Tools - Using look books as marketing tools is becoming more prevalent in the fashion industry, offering an opportunity for businesses to showcase their collections in a visually appealing and creative way.
Industry Implications
1. Fashion - The fashion industry can leverage celebrity collaborations to attract a larger customer base and generate excitement for their brands.
2. Design - The use of bold patterns and bright colors provides an opportunity for designers to create unique and eye-catching products.
3. Marketing - Companies in the marketing industry can explore the use of look books as a creative and engaging way to promote products and capture consumer attention.