Experimental marketing comes in many forms, and this sentiment reigns true when considering the Bape MetroCards which were released in New York City this season.
The cards were released to celebrate the brand's 15th anniversary and demonstrate the creative out-of-the-box thinking brands undergo to catch a consumer's eye. The cards featured Bape's purple camo print, and include the logo, making for an ideal collector's item for both New York City inhabitants and streetwear aficionados.
The cards were only available at six New York subway stations, including Broadway-Lafayette Street, Bleeker Street, Spring Street, Prince Street, Spring Street and Canal Street. This exclusivity coupled with the limited-edition release offered consumers the incentive to quickly purchase one of these collector's items.
Limited-Edition Streetwear MetroCards
The Bape MetroCards Were Only Available at 6 NYC Stations
Trend Themes
1. Limited-edition Streetwear - Opportunity for brands to create exclusive and collectible merchandise for streetwear enthusiasts, generating buzz and desire.
2. Experimental Marketing - Brands can explore unique and unconventional marketing strategies to captivate consumer attention and create a memorable experience.
3. Exclusivity Marketing - Creating limited availability of products or services can drive consumer urgency and increase brand desirability.
Industry Implications
1. Fashion - Fashion brands can leverage limited-edition releases and exclusivity to engage with their target audience and drive sales.
2. Innovative Marketing - Companies that specialize in creative marketing solutions can help brands devise experimental campaigns that stand out from the competition.
3. Collectibles and Memorabilia - Opportunity for businesses to tap into the demand for unique and exclusive collectibles, appealing to enthusiasts and collectors.