The 'BAOverse' app has been created by London-based restaurant BAO in collaboration with HATO and its Not in Game platform as a way to help further immerse diners in their experience.
The app incorporates a gamified experience for diners to help merge the offline world with the online one and has users pick a character to explore. Users will earn BAOcoins for doing so, which can be redeemed for a range of items in the restaurant including a free cocktail, skipping the line and more. The launch of the app is being celebrated alongside the Lunar New Year with Lucky Red Envelopes that users can collect to receive one-off prizes.
The 'BAOverse' app is available now for iOS devices.
Interactive Gamified Restaurant Apps
The 'BAOverse' App Was Created in Collaboration with HATO
Trend Themes
1. Gamified Restaurant Apps - The trend of creating gamified restaurant apps to enhance the dining experience could lead to the development of new interactive technologies that bridge the online and offline worlds.
2. Character-centric Restaurant Apps - The trend of character-centric restaurant apps like 'BAOverse' could inspire the development of new features that allow diners to create their own avatars and interact with their surroundings in new ways.
3. Location-based Incentive Programs - The trend of location-based incentive programs like BAOcoins could inspire the creation of new loyalty programs that reward customers with discounts and unique experiences based on their physical location within a business.
Industry Implications
1. Restaurant Industry - Gamified restaurant apps like 'BAOverse' offer the restaurant industry an opportunity to attract new customers and increase customer engagement by providing a unique and interactive dining experience.
2. Mobile App Development Industry - The development of gamified restaurant apps like 'BAOverse' offers opportunities for the mobile app development industry to create new interactive technologies and features for businesses seeking to enhance customer engagement.
3. Location-based Marketing Industry - The use of location-based incentive programs like BAOcoins within gamified restaurant apps presents opportunities for the location-based marketing industry to create new loyalty programs that reward customers based on their physical location within a business.