Pink Patch has been banned from advertising on Facebook and other places on the web because of fraudulent claims.
The Advertising Standards Agency (ASA) spoke up for thirteen year old girls everywhere when they busted Pink Patch for overstating their claims that pounds would just melt away by wearing their pink diet patch. Supposedly the herbs released would reduce cravings for food, thereby curbing the appetite.
Implications - ASA found out that Pink Patch had absolutely no evidence that their product works. ASA also found that Pink Patch had tested their products on animals instead of humans, which is not acceptable. A spokeswoman for the ASA named Olivia Campbell said that Pink Patch's ad was "promoting bad medical practice."
Facebook Against Teen Dieting
Pink Patch Ads Pulled
Trend Themes
1. Fraudulent Claims in Advertising - The recent banning of Pink Patch adverts for overstating their weight-loss claims reflects a growing trend of increased scrutiny and accountability for health and wellness products making unproven claims.
2. Animal Testing in the Wellness Industry - The ASA's discovery of Pink Patch's animal testing practices highlights the growing trend of consumers demanding more cruelty-free alternatives and the potential for innovation in natural, non-animal-based product testing.
3. Regulation of Advertising Aimed at Teens - The ASA's intervention on behalf of young girls underscores a trend of increased regulation around advertising aimed at impressionable teenagers and the potential for creating more ethical advertising standards.
Industry Implications
1. Health and Wellness Products - The Pink Patch scandal highlights the need for greater transparency and accountability in the health and wellness industry, with opportunities for companies to innovate by developing scientifically proven and ethically tested products.
2. Cruelty-free Cosmetics and Skincare - The discovery of Pink Patch's animal testing practices underscores the growing trend of consumers demanding cruelty-free and natural skincare and cosmetic products, creating opportunities for companies to develop and promote such alternatives.
3. Marketing and Advertising Industry - The banning of Pink Patch adverts reflects a trend of increased scrutiny and regulation of advertising practices, creating opportunities for the development of more ethical and transparent advertising standards.