It is largely more common for men's products to be labeled much more modestly than women's. The tactic behind Bandito packaging is thus rather unusual, but certainly not in danger of being less successful. Instead of employing minimalist graphic design to mark the range of bath and shower goods, Oleg Ivanov opted to introduce personality with a powerful theme.
Admitting he might watch gangster movies fairly frequently, the designer was certainly inspired by the suave, bold, brave, and no-bull qualities of the villainous characters. For many, these men are the ultimate symbols of masculinity, and therefore quite a good fit for transforming the delicate idea of soaps, bath salts and lotion. Bandito packaging is full of attitude and features a different criminal persona on each label.
Mobster Toiletry Merchandizing
Bandito Packaging Puts a Macho Face on Men's Cosmetics
Trend Themes
1. Bold Packaging - The use of powerful themes and distinctive design in packaging attracts attention and stands out on store shelves.
2. Gendered Marketing - Creating targeted marketing strategies that cater to the unique needs and preferences of male consumers.
3. Character Branding - Utilizing fictional personalities and personas to enhance the appeal and identity of a product line.
Industry Implications
1. Men's Cosmetics - Exploring innovative ways to market and package men's grooming products.
2. Graphic Design - Offering creative design solutions that differentiate products and attract consumers.
3. Entertainment Merchandising - Collaborating with entertainment franchises to create unique branded products with strong customer appeal.