The Band of Outsiders Spring 2012 Women’s lookbook is as soft and sweet as the label’s past campaigns. Shot with a vintage theme, the polaroids create the perfect boarder for the romantically quirky and hazy photos. The sunny scenes and lush park surroundings add to the overall ambiance, which give the outfits an innocent and feminine appeal.
Starring actress Michelle Williams, the Band of Outsiders Spring 2012 Women’s lookbook takes place in the famous Los Angeles cemetery, Forever Hollywood. Instead of somber morbidity or haunting quietness, the cemetery brings out Williams’ playful side. Clad in the label’s loose-fitting spring silhouettes with floral prints and floor-length skirts in a pale palette of blue and ivory, Williams could very well be mistaken for a girly ghost.
Polaroid Picnic Lookbooks
The Band of Outsiders Spring 2012 Catalog Stars Michelle Williams
Trend Themes
1. Vintage-themed Lookbooks - Opportunity for brands to create lookbooks with a vintage aesthetic, using polaroid-style photos for a nostalgic appeal.
2. Romantically Quirky Fashion - Emerging trend of fashion designs that combine romantic and quirky elements, creating unique and playful looks.
3. Location-based Advertising - Opportunity for brands to leverage famous or iconic locations to add depth and storytelling to their advertisements or lookbooks.
Industry Implications
1. Fashion - Fashion brands can utilize the vintage-themed lookbooks and romantic quirky fashion trend to attract customers seeking unique and nostalgic styles.
2. Photography - Photographers can explore the trend of vintage-themed lookbooks to offer their clients a unique and nostalgic photography experience.
3. Travel and Tourism - Travel and tourism brands can incorporate location-based advertising in their campaigns to attract tourists by showcasing famous or iconic places.