European environmentalists have proposed a ban on outdoor heaters, a feature many people have become accustomed to at public outdoor venues.
The heat lamps are often featured in restaurants and cafes with outdoor patios, and make for a very comfortable setting for nights out. Particularly smokers find shelter from the cold under these, but if the new ban goes into place, sweater sales may just go up!
Environmentally conscious EU citizens are arguing that comfort comes secondary to preventing global warming, which they argue the outdoor patio heaters contribute to.
Ban on Patio Heaters
EU Committed to Energy Conservation
Trend Themes
1. Rise of Eco-friendly Outdoor Solutions - Opportunity for businesses to develop sustainable alternatives to patio heaters that both provide comfort and reduce environmental impact.
2. Shift Towards Climate-conscious Consumerism - Consumer demand for environmentally-friendly solutions will drive businesses to prioritize sustainable practices in the outdoor hospitality industry.
3. Innovation in Outdoor Heating Technologies - Market potential for companies to develop and introduce innovative, energy-efficient heating solutions for outdoor use.
Industry Implications
1. Hospitality - Hotels, restaurants, and cafes will need to adapt and find alternative solutions to outdoor heaters in order to provide comfortable outdoor experience for guests.
2. Eco-friendly Products - Opportunity for businesses to create and market sustainable, energy-efficient alternatives to traditional outdoor heaters.
3. Fashion - Increase in demand for sweaters and other warm clothing as consumers seek to compensate for the potential ban on patio heaters.