Balmain's new candle fragrance was a collaborated project between the Balmain brand a historical French candlemaker Trudon. Trudon is known for its "reliance on archives, savoir-faire, and legacies as ket ingredients in the creation of offerings that are very much of today," as Olivier Rousteing, creative director of Balmain, explains.
The new Balmain-Trudon candle is a limited edition fragrance derived from the Ernesto Trudon scent. The fragrance boasts a floral and slightly more delicate edition of the classic Ernesto scent. Ernesto relies heavily on tobacco, cedar, and gunpowder notes, as it is inspired by a Havana hotel during the Cuban Revolution. The Balmain-Trudon aims to create a feminine version of the iconic scent with a focus on tobacco and leather scents.
Historically-Informed Candle Fragrances
Balmain's New Candle Was Created with Trudon
Trend Themes
1. Collaborative Historic Branding - A trend of brands forming partnerships with historic companies to create unique and meaningful products.
2. Limited Edition Fragrances - A trend of brands releasing exclusive fragrances in limited quantities to create a sense of scarcity and exclusivity.
3. Gendered Fragrance Variations - A trend of fragrances traditionally known as masculine being released in feminine variations.
Industry Implications
1. Luxury Home Fragrance - There is an opportunity for luxury home fragrance brands to collaborate with historic fragrance makers to create unique scents that tell a story.
2. Limited Edition Retail - Retailers can take advantage of the appeal of exclusive fragrances by releasing limited edition products to create a sense of urgency among consumers.
3. Beauty and Personal Care - Gender neutral fragrance brands can innovate by tapping into the potential of adaptation of traditionally masculine scents into feminine variations.