The trend of well-fitting menswear looks to be continuing into next year. The Balmain Spring/Summer 2011 collection goes for a very militarized and slim cut look for its upcoming offering.
The line offers a wide variety of jackets, including trench coats, peacoats, varsity and leather jackets. Skinny jeans, camouflaged pants and combat boats are also a big part of the Balmain Spring/Summer 2011 collection. I definitely salute the line's efforts.
Implications - Many consumers are keen to embrace a popular style or look, but may be hesitant in fear of an unsatisfactory final result. Businesses that offer consumers simple and moderate ways to incorporate new looks into their own lifestyles will appeal to a large number of clients in the industry.
Militarized Hipster Fashion
The Rugged Balmain Spring/Summer 2011 Collection
Trend Themes
1. Well-fitting Menswear - Opportunity for businesses to provide simple and moderate ways for consumers to incorporate new looks into their own lifestyles.
2. Militarized Fashion - Potential for companies to create innovative and stylish military-inspired clothing for the fashion industry.
3. Slim Cut Look - Chance for brands to design and produce slim-cut clothing items tailored to consumer preferences.
Industry Implications
1. Fashion - Fashion brands can explore the opportunity to create military-inspired clothing lines.
2. Retail - Retailers can capitalize on the demand for well-fitting menswear by offering a variety of options for consumers to incorporate into their style.
3. Luxury - Luxury brands can tap into the trend of slim-cut clothing by creating high-end, tailored garments for discerning customers.