I have seen various examples of balloons being used in editorial and fashion shoots, but the images in the gallery above are by far the best I have seen.
Quirky and cool, the ‘Magic of Colours’ editorial shot by Sølve Sundsbø for Vogue China totally complements the clothing and works brilliantly in delivering some really striking images. I love the sixth image in particular, with the red long balloons peeking around the hem of the model’s dress—strangely compelling.
Ballooning Editorials
‘Magic Of Colours' Shoot Features Balloons & Inflatable Baubles
Trend Themes
1. Ballooning Fashion - Opportunity for fashion brands to incorporate balloons and inflatable accessories into their editorials or campaigns for a whimsical and eye-catching appeal.
2. Colorful Editorial Shoots - Growing trend of using vibrant balloons and inflatable baubles as props in editorial and fashion shoots to create visually stunning and captivating images.
3. Quirky Fashion Photography - Rising demand for unconventional fashion photography that embraces the playful use of balloons and inflatable elements to add an element of surprise and creativity.
Industry Implications
1. Fashion - Fashion industry can explore the use of balloons and inflatable accessories in their photo shoots, campaigns, and runway shows to create unique and memorable visuals.
2. Publishing - Publishing industry can incorporate the trend of balloon-themed editorial shoots to attract readers and provide visually captivating content.
3. Event Planning - Event planning industry can leverage the popularity of balloon decorations and incorporate inflatable baubles to create whimsical and colorful event experiences.