The Balenciaga Spring/Summer 2013 collection campaign is a black and white serenade. The advertisements are well-positioned displays of fragile models in feminine attire.
Balenciaga is a label known for playing around with volume and shape. The spring/summer 2013 collection enhances the female figure with an abundance of frills, geometric cuts and ruffles. The seductive and slick series is compiled of stunning must-have pieces. Attractive garments include the numerous disproportionate skirts in black in white creating a peek-a-boo effect with the lining. These charming skirts feature longer front panels and shortened backs creating a reverse coat tail. Other highlights include cropped color-blocked shirts, criss-crossed tanks and patterned flapper-style frocks.
The Balenciaga Spring/Summer 2013 collection is feminine and celebrates the female shape with frilly accouterments.
Frilly Monochromatic Campaigns
The Balenciaga S/S 2013 Collection is a Vision in Femininity
Trend Themes
1. Monochromatic Fashion - Opportunity for disruptive innovation in creating unique and eye-catching monochromatic designs.
2. Geometric Cuts - Opportunity for disruptive innovation in exploring bold and unconventional geometric cuts in clothing.
3. Patterned Flapper-style Frocks - Opportunity for disruptive innovation in modernizing and reinterpreting the iconic flapper-style dresses with unique patterns and fabrics.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in incorporating frills, geometric cuts, and patterns into fashion designs and collections.
2. Retail - Opportunity for disruptive innovation in showcasing and selling monochromatic fashion with unique cuts and patterns in retail stores and online platforms.
3. Textile Manufacturing - Opportunity for disruptive innovation in producing fabrics and materials that enhance frilly accouterments, geometric cuts, and patterned designs in fashion.