As a sponsor of the Melbourne International Film Festival (MIFF), natural popcorn maker Cobs created special-edition sampler bags of popcorn that were given away at the event.
To play up two flavors—Sea Salt and Aged White Cheddar—Cobs tasked Watts Design with creating dynamic designs for its snack bags. The final black and white popcorn bag designs feature elegant images that remind of old Hollywood, as well as famous movie quotes that have been twisted around to better promote the brand's popcorn flavors. For instance, one James Bond-inspired design presents the snack product as: "Cheddar, Aged White Cheddar," while a different bag reinterprets a well-known line from Casablanca as: "Here's looking at you, Sea Salt."
These film-inspired bags of popcorn show how special-edition product packaging can play a part in helping a sponsor fit seamlessly into an event.
Filmic Popcorn Packaging
Cobs' Promotional Bags of Popcorn Take Cues from Famous Movie Lines
Trend Themes
1. Promotional Packaging - Opportunities for creating dynamic designs for promotional packaging that can be associated with themed events and occasions
2. Clever Branding - Opportunities for clever and creative branding techniques that incorporate pop culture references to better promote products and increase engagement
3. Customized Product Design - Opportunities for customized product design and packaging to engage customers
Industry Implications
1. Food and Beverage Industry - For creating customized product designs and branding techniques that can be used to promote food and beverage products
2. Entertainment Industry - For creating customized promotional packaging designs that can be used to promote movies, events, and other forms of entertainment
3. Advertising and Marketing Industry - For creating unique and innovative branding techniques that bring products to the forefront of customers' minds and promote brand recognition