Its bold name aside, the BaDass store in Chadstone, Australia, offers a cool and contemporary interior that is a refreshing spin on the ordinary white theme of most gadget shops.
The interior of the BaDass store is the work of MIM Design. The creative studio infused the retail establishment with quirky design elements, such as all-black walls contrasted with perforated wooden boards. These boards act as display panels, with hooks and shelves installed to hang the store's bags and display its Australian-designed electronic goods. The ceiling itself also features a hole pattern.
The BaDass store, which has as its logo a cheeky donkey wearing red sunglasses, was founded by Helen Rochecouste, who describes her retail establishment as "a lifestyle brand with attitude."
Perforated Wall Displays
The Interior of the BaDass Store by MIM Design is Fresh & Edgy
Trend Themes
1. Quirky Interior Design - Opportunity for designers to create unique and unconventional store interiors that break away from traditional themes.
2. Perforated Wall Displays - Innovative way to incorporate functional and visually appealing display panels into retail spaces.
3. Branded Lifestyle Stores - Growing trend of retailers focusing on creating a complete brand experience for customers beyond just selling products.
Industry Implications
1. Interior Design - Designers can explore new materials and techniques to create captivating and memorable retail spaces.
2. Visual Merchandising - Industry professionals can utilize perforated wall displays as an innovative method of showcasing products and enhancing the overall shopping experience.
3. Retail - Retailers can embrace the concept of lifestyle branding to differentiate themselves and establish a strong and recognizable brand identity.