Rain boots have been huge this year and are being sported everywhere. Everyone's favorite retail store, TopShop, is now selling badass biker rain boots at their Soho store and on their website (which ships to America).
For $44, you can look like a hardcore biker chick and keep your feet dry!
It doesn't have to be raining to pull out a stylish pair of wellies!
Implications - Consumers are continually looking for ways to express their individuality. Products that become too ubiquitous in the marketplace are perceived of as bad by consumers who consider themselves hipper than most. By offering the same functional product with a slight variation, companies can engage with these consumers in a meaningful manner.
Badass Rain Boots
TopShop Sells Biker Wellies that Make Hells Angels Look Like Sissies
Trend Themes
1. Individualistic Fashion - Consumers are seeking ways to express their individuality through unique fashion products.
2. Functional Product Variations - Offering the same functional product with a slight variation can engage consumers who are seeking something different.
3. Stylish Rain Gear - Rainwear is becoming a stylish fashion statement rather than just a functional item.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend towards individualistic and unique products.
2. Outdoor Gear - Outdoor gear companies can provide stylish and functional rainwear products.
3. E-commerce - The rise in popularity of online shopping enables retailers to offer unique and functional products to a wider customer base.