Bad Bunch NYC's Pre Fall 2015 collection is designed in collaboration with Canadian singer Kiesza. The electro singer gained global recognition for her number one hit 'Hideaway' and has quickly become a brand ambassador for a number of familiar and independent labels.
After designing an edgy accessory range for heritage jewelry brand Birks, Kieska now adds clothing designer to her resume. Her collaboration with Bad Bunch NYC references paintings from the Surrealist movement and is appropriately titled "Select Surrealism."
The singer's menswear collection highlights logo-adorned sweatsuits -- consisting of oversized sweaters and tapered athletic pants -- along with printed sport jackets that are adorned with varying prints. These prints are graphic and borrow from the Surrealism movement's bold and perception-altering imagery.
Electro Pop Streetwear
Bad Bunch NYC's Latest Menswear Line is Designed by Singer Kiesza
Trend Themes
1. Collaborative Fashion Design - The collaboration between Bad Bunch NYC and Kiesza highlights the trend of musicians participating in fashion design, providing disruptive innovation opportunities for the fashion industry.
2. Streetwear Fashion - Bad Bunch NYC's menswear collection featuring logo-adorned sweatsuits and printed sport jackets taps into the trend of streetwear fashion, offering disruptive innovation potential for the apparel industry.
3. Surrealist-inspired Prints - The use of bold and perception-altering prints inspired by the Surrealist movement in Bad Bunch NYC's collection presents disruptive innovation opportunities for the graphic design and textile industries.
Industry Implications
1. Fashion Design - The collaboration between Bad Bunch NYC and Kiesza creates potential for disruptive innovation in the fashion design industry.
2. Apparel - Bad Bunch NYC's menswear line featuring streetwear fashion offers disruptive innovation potential for the apparel industry.
3. Graphic Design and Textiles - The surrealist-inspired prints in Bad Bunch NYC's collection present disruptive innovation opportunities in the graphic design and textile industries.