Google announced that it is releasing a new back up tool, that can be used by iOS device owners to save data. Previously google added a similar feature for Android users, where they could back up their device to Google One. However, creating a backup tool for iPhone users will mean that the majority of smartphone owners will be able to back up their device with Google, and it will be accessible without a Google One subscription.
Google also released a Google One application for iOS users, which will be equipped with storage management features. Storage management features will help users efficiently manage files from their devices. Google one also has a membership plan where customers pay $2 each month for 100GB of cloud storage.
Smartphone Cloud Storage Tools
Google Created a Backup Tool for iPhone Owners to Store Data
Trend Themes
1. Cross-platform Backup Tools - Creating backup tools for multiple platforms like Google did will be a disruptive innovation opportunity for similar companies.
2. Cloud Storage for Non-google Device Users - Providing cloud storage services for non-Google device users will open opportunities for similar companies to tap into this market.
3. Integrated Storage Management Features - Integrating storage management features to backup and cloud storage apps will provide a better user experience and create opportunities for similar features in other related apps.
Industry Implications
1. Cloud Storage Services - Providing backup and cloud storage services to non-Google and non-Apple device users is a potential disruptive opportunity for companies in this industry.
2. Mobile Device Backup Solutions - Developing backup tools for cross-platform use is a potential disruptive opportunity for companies in this industry.
3. Mobile Device Management Apps - Integrating storage management features to backup and cloud storage apps provide insights for similar features in mobile device management apps.