Cheering moms dangle toys and keys to encourage their babies down the 5 metre track in the annual baby races in Vilnius, Lithuania. This year there were 25 competitors between the ages of 7 and 12 months. The 9 month old winner of the event didn't let the crowd and the flashbulbs distract him, and crawled straight down the track into his mother's arms in eleven seconds flat.
Looks like babies might like moms best... most of the racers shown were pictured being 'launched' by dad towards mom as the prize at the finish line!
The race commemorates International Child Protection Day which focuses on children's rights.
Take a look at some more baby-related trends:
Baby Racing
International Child Protection Day Event
Trend Themes
1. Interactive Baby Gear - Opportunity for developing innovative baby gear that engages babies in physical activity and stimulates their senses.
2. Parent-child Experiences - Opportunity for creating unique and memorable experiences for parents and their babies, such as baby races or other interactive events.
3. Child Safety Technology - Opportunity for developing innovative safety technology for babies, such as tracking devices or advanced monitoring systems.
Industry Implications
1. Baby Product Industry - Opportunity for the baby product industry to develop and introduce interactive gear that meets the needs of modern parents and engages babies.
2. Event Planning Industry - Opportunity for the event planning industry to create and organize parent-child experiences that go beyond traditional events and offer unique and engaging activities.
3. Child Safety Industry - Opportunity for the child safety industry to innovate and introduce new technologies and products that enhance baby safety and provide peace of mind for parents.