An app built for Evian called 'Baby and Me' lets users unlock their inner child and look at themselves as a baby. Using facial recognition, the app analyzes your face and generates the baby version you. The photo can then be shared on social networks for your friends to see your pseudo-baby picture.
The app was built in an effort to reinforce Evian's brand and accompany their 'Baby and Me' commercial. With a slogan of 'Live young,' turning users into babies seems like the perfect function for an Evian app.
Baby and Me is currently available for free for iPhone and Android smartphones. Both platforms allow you to choose a picture of yourself from your phone's storage for analysis. Once a baby picture is found, Evian displays both your current and baby self side by side so that you can compare.
Inner Child-Capturing Apps
The 'Baby and Me' App Scans Your Face to Show You Your Younger Self
Trend Themes
1. Facial Recognition Apps - Opportunity to develop apps that utilize facial recognition technology for fun and interactive experiences.
2. Nostalgic Self-exploration - Potential to create apps that tap into people's desire to reflect on their past and revisit their younger selves.
3. Branded Entertainment Apps - Room for innovation in developing apps that enhance a brand's marketing campaigns and promote engagement with users.
Industry Implications
1. Technology - The technology industry can leverage facial recognition apps to create new and entertaining experiences.
2. Marketing and Advertising - The marketing and advertising industry can explore new ways to engage consumers through interactive and nostalgic apps.
3. Mobile App Development - There is an opportunity for mobile app developers to create unique and engaging apps that make use of facial recognition technology.