Written by John Arnold and turned into an infographic for IAB, this excerpt from the 'For Dummies' book series explains the basics of building a strong B2B brand using various online tactics.
With 10 steps that are easy to understand and carry out, this chart can assist any aspiring entrepreneur to implement some of these strategies successfully. Just as in consumer marketing, identifying the business demographic to be targeted is the first step for an effective marketing campaign. Then the content and ads shared online should be tailored to that demographic group, using analytics to consistently monitor the audience.
Utilizing Social media marketing and retargeting are great tools to take advantage of when it comes to building an effectively productive B2B brand through online methods.
Fool-Proof Commerce Charts
Build a Strong B2B Brand Online with these 10 Tips for Dummies
Trend Themes
1. B2B Branding - The trend of B2B companies building their brand online to increase their business opportunities and growth.
2. Personalized Content - The trend of B2B companies using analytics and customer data to tailor their content and advertisements to their target audience.
3. Social Media Marketing - The trend of B2B companies utilizing social media platforms to increase engagement with their target audience and drive more traffic to their websites.
Industry Implications
1. Marketing and Advertising - The industry that specializes in creating and executing marketing campaigns using various online tactics to build a B2B brand online.
2. Analytics and Big Data - The industry that specializes in analyzing customer data to provide insights that can be used by B2B companies to personalize their marketing content.
3. Social Media Platforms - The industry that provides social media platforms for B2B companies to engage with their target audience and build their brand online.