The B-Cycle is a collaborative effort between Humana and Trek with advertising by ad agency Cripsin Porter & Bogusky. Bike sharing systems similar to ZipCar rentals have proven successful in parts of Canada and throughout Europe. It was only a matter before the trend caught on in the United States as well.
The concept is simple, head to your local B-Cycle B-Station, pay for your rental and then return it to any B-Station in the area.
The first kiosks are opening up in Denver, but there are plans to bring the stylish B-Cycle bike rentals station all across the U.S.
Stylized Bike Sharing
B-Cycle Brings Stylish Cylcle Rentals to the US
Trend Themes
1. Bike Sharing - Disruptive innovation opportunity: Develop a bike sharing system that focuses on stylish and aesthetically pleasing bicycles.
2. Collaborative Transportation - Disruptive innovation opportunity: Create a collaborative transportation platform that enables users to rent different types of vehicles, such as bicycles, scooters, and electric cars.
3. Sustainable Urban Mobility - Disruptive innovation opportunity: Design a sustainable urban mobility solution that combines bike sharing with other forms of public transportation.
Industry Implications
1. Transportation Services - Disruptive innovation opportunity: Transform traditional transportation services by incorporating bike sharing as a convenient and eco-friendly option.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize advertising and marketing strategies to promote bike sharing systems and increase user adoption.
3. Outdoor Recreation - Disruptive innovation opportunity: Integrate bike sharing into the outdoor recreation industry by offering bike rentals at popular recreational areas and parks.