ASICS continues to celebrate its 30th anniversary and the latest to drop is the GEL-Lye III sneaker model in an Azure Blue colorway update. Not only are the sneakers detailed in a deep blue hue, but it is also spotlighted by the material used to construct the new shoe.
Using a new Okayama denim, the shoes are entirely coated in the blue Selvege denim at the base foundation of the shoe. It is then detailed with premium leather on top and additional denim overlays in frayed detailing. The branding details arrive in a brown hue reading "Asics" and "GEL LYTE III" on top of some tabs. This is done to replicate the look of jean tags.
Selvege Denim Blue Sneakers
ASICS Decorates the GEL-Lyte III in Azure Blue Details
Trend Themes
1. Denim Sneakers - The fusion of denim and sneaker design presents an opportunity for fashion brands to innovate and create unique products.
2. Heritage Materials - The use of traditional materials such as selvedge denim in footwear production presents an opportunity for brands to differentiate themselves and appeal to consumers seeking authenticity.
3. Brand-tag Detailing - The use of brand-tag detailing on footwear can create a unique visual identity for the product and allow brands to showcase their logo and values.
Industry Implications
1. Fashion - Fashion brands can use the trend of denim sneakers to create innovative footwear designs that appeal to consumers looking for unique products.
2. Footwear - The use of traditional materials and brand-tag detailing in footwear presents an opportunity for companies to create differentiated products and stand out in a crowded market.
3. Textile Manufacturing - The trend of using heritage materials such as selvedge denim in footwear presents an opportunity for textile manufacturers to expand their business and offer innovative solutions to footwear brands.