Fashion label AWGE and Japanese brand Needles joined forces to craft a series of unique tracksuits. The special garments were teased to the public early this year on A$AP Rocky's Instagram account. Now, the collection is making its official debut as the lookbook has been released—and it is showcased by none other than the rapper himself, alongside other models. The lookbook is shot by photographer Dexter Navy, with a simplistic white background in contrast to the vibrant tracksuits.
The AWGE x Needles series features the Track Jacket Poly Smooth along with a matching Narrow Track Pant Poly Smooth. The track jacket is available in the colors green, blue and pink, and the narrow track pants are crafted in black and yellow or black and white lurex. The collaborative tracksuits will be dropping on AWGE's website and New York and Tokyo's Nepenthes on March 16th.
Colorful Celebrity-Modeled Tracksuits
AWGE & Needles' New Tracksuits are Showcased by A$AP Rocky
Trend Themes
1. Unique Tracksuits - The collaboration between AWGE and Needles showcases the potential for unique and eye-catching tracksuits.
2. Celebrity-modeled Fashion - A$AP Rocky's involvement in showcasing the tracksuits highlights the trend of celebrity-modeled fashion and its impact on consumer interest.
3. Simplistic Lookbooks - The simplistic white background used for the lookbook demonstrates the trend towards minimalistic and clean aesthetics in fashion marketing.
Industry Implications
1. Fashion - The fashion industry can leverage the rise of unique tracksuits to offer innovative and visually appealing alternatives to traditional sportswear.
2. Celebrity Endorsement - The collaboration between AWGE, Needles, and A$AP Rocky presents opportunities for brands to explore partnerships with celebrities for increased brand exposure and credibility.
3. Photography and Styling - The use of photography and styling techniques in the lookbook creation showcases the potential for innovation and experimentation in the photography and styling industries.