Through its latest high-end jewelry collection — aptly named Awakened Hands, Awakened Minds — Louis Vuitton strives to commemorate the transformative period of 19th-century France. This collection highlights the nation’s celebrated craftsmanship and innovative spirit, emphasizing luxury intertwined with creativity and ambition.
Artistic Director Francesca Amfitheatrof describes the Awakened Hands, Awakened Minds collection: "France in the 19th century was a phenomenal time of incredible change, and when Paris really became the center of the world. The design language of Awakened Hands, Awakened Minds reflects that – all its intricacies, complications, and innovations – turned into incredible jewels."
Consumers might find this collection appealing due to its rich historical inspiration, the intricate craftsmanship, and the narrative of French innovation and excellence it represents.