INU INU's Avocado fashion collection consists of sweaters, tees and accessories like backpacks, baseball caps and socks. The superfood-inspired range is fun and functional, appealing to Millennials who aren't afraid to express themselves through their wardrobe.
Known for its genderless apparel, INU INU offers a myriad of functional accessories and unisex casuals that are all made from quality cotton materials. While its avocado fashion range boats sweaters, tees and hats in a matching pastel pink hue, its socks are striped while its backpack is showcased in a lightweight blue denim.
These superfood-themed clothing and accessory products may seem childlike but are a direct reflection of Millennial consumers' appreciation for nostalgic products that remind them of their youth. In addition to their casual aesthetic, the pieces are also reflective of dietary preferences and transform a popular food product into a piece of memorable iconography.
Superfood-Inspired Apparel
INU INU"s Avocado Fashion Range Includes Clothes and Accessories
Trend Themes
1. Superfood Apparel - There is an opportunity to create a line of clothing and accessories inspired by different superfoods that appeal to health-conscious consumers.
2. Nostalgic Fashion - There is an opportunity to develop a line of fashion items that utilize nostalgic themes to appeal to Millennials who value memories from their youth.
3. Genderless Clothing - There is an opportunity to create a brand that focuses on gender-neutral clothing and accessories to appeal to consumers who value inclusivity and individuality.
Industry Implications
1. Apparel Industry - This industry has an opportunity to explore unique themes like superfoods and nostalgia to create a new line of fashionable clothing and accessories.
2. Health and Wellness Industry - This industry can incorporate superfood themes into clothing lines and accessories to encourage holistic wellness and healthy living.
3. E-commerce Industry - Conventional and online retailers can cater to Millennials by offering a range of fun and functional clothing and accessories that mirror popular trends and sentiments.