Nike is returning with a playful footwear silhouette that hones in on an unlikely subject: an avocado. The women’s Nike Dunk Low in ‘Avocado’ perfectly embodies the sneaker’s name, coming complete with a dark green textured upper inspired by avocado skin.
The lining and portions of the heel come dipped in a lighter green tone, referencing the delicious interior of the beloved fruit. Design details can be found in the form of a faux fruit sticker on the toe cap and seed-inspired insoles, while the inside of the tongue has a fake nutrition fact label.
In addition to the sneaker, the ‘Avocado’ Dunk Low comes with a beige woven tote bag that is perfect for grocery store trips. The women’s Nike Dunk Low in ‘Avocado’ will launch on Aug 24, 2022 for approximately $120 USD.
Avocado-Focused Sneaker Colorways
Nike Debuts an Avocado-Inspired Women's Dunk Low Silhouette
Trend Themes
1. Food-inspired Sneaker Colorways - Sneaker brands can explore unconventional food items for inspiration and create unique colorways to attract consumers.
2. Complementary Accessories - Matching accessories like tote bags or socks can increase sales and elevate the overall product experience for consumers.
3. Novelty Design Details - Adding playful design details like faux nutrition labels or food-inspired patterns can create a sense of fun and exclusivity for consumers.
Industry Implications
1. Footwear - Sneaker brands can explore unconventional designs and themes to attract consumers and differentiate themselves from competitors.
2. Food and Beverage - Collaborations between sneaker brands and food and beverage companies can create marketing opportunities and unconventional product releases.
3. Fashion Accessories - Matching products like tote bags or socks can be upsold as a way to increase sales and offer consumers a complete product experience.