Twenty years ago a fashion rage was started when Tom Cruise showed up as Top Gun in his hot aviator sunglasses. Everybody had a pair. 20 years later, it's time to celebrate. Ray-Ban is offering 25,000 pairs of Ray-Ban Ultra Limited Edition Aviators. The shares are 22 karat gold plated for $485. If you have a thing for sunglasses, this is a classic design that you must have.
Implications - Modern consumers are looking for a bit of luxury in the purchases they make. Everyday products that offer a function while containing a prestigious element are appealing to those who desire more than just practicality. In order to further develop its brand, a company could focus on creating more items with this elite element in mind.
Limited Edition Aviators
22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary
Trend Themes
1. Luxury Everyday Products - Companies can capitalize on the trend of modern consumers seeking everyday products that offer a function while containing a prestigious element.
2. Prestigious Design Elements - Adding elite elements to products can attract customers who desire more than just practicality.
3. Limited Edition Collections - Creating limited edition collections can generate excitement and appeal to consumers who value exclusivity.
Industry Implications
1. Eyewear - Eyewear companies can explore incorporating prestigious elements into their designs to attract luxury-seeking consumers.
2. Fashion Accessories - Fashion accessory brands can create limited edition collections with prestigious design elements to cater to consumers seeking exclusivity.
3. Luxury Goods - Luxury goods companies can develop more items with elite elements in mind to cater to modern consumers' desire for luxury in everyday products.