Cinematic Super Hero Razors

Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie

A partnership between real world company Gillette and Marvel-world company Stark Industries produced this collection of super hero themed razors based on the new Marvel movie Avengers Age of Ultron.

Based on GIllette's Fusion Pro Glide with flexball technology, this collection merges the real and fantasy worlds by way of themed razors named and designed after Marvel characters Hulk, Ironman, Captain America and Thor.

Unveiled during a press conference in Boston, these Avengers Age of Ultron razors boast design concepts that mimmic the special powers and unique features of the Marvel superheroes. For instance, the Gillette XL Gamma takes inspiration from the Hulk with sensors trigged by stress levels that can cause it to morph 700% larger, similar to the character himself.

While these advanced concept prototypes aren't for sale, Gillette is leveraging their social media channels to give eager Marvel fans a chance to win limited edition collector models.
Trend Themes
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Industry Implications
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