To celebrate Cinco de Mayo this year, Tequila Don Julio, the iconic alcohol brand, is dedicated to supporting bars and restaurants through its Tequila Don Julio Fund. The brand will donate $125,000 to benefit two outstanding charities: No Us Without You LA and Restaurant Workers’ Community Foundation.
"Tequila Don Julio is a brand rooted in devotion and committed to those we call our familia," says Christina Choi, Senior Vice President of Tequila, Diageo North America. "Every day we aim to emulate the values of our founder by serving, supporting, and celebrating the people who made Tequila Don Julio the brand it is today. This Cinco de Mayo, beyond our donation to two amazing nonprofits supporting hospitality workers, we hope to also inspire people to support their favorite bars and restaurants themselves."
This money will be distributed to any consumer 21+ in the form of digital and physical Don Julio Cincos to celebrate at the bars and restaurants. These "coins" will start at $5 USD and consumers are encouraged to spend at a local bar or restaurant of their choice on Cinco de Mayo. Fans can get their hands on these coins through the brand's Instagram page (@DonJulioTequila) and through an Automated Tequila Machine" (ATM) in Lost Angeles.
Automated Tequila Machines
Don Julio is Celebrating Cinco de Mayo By Helping Bars & Restaurants
Trend Themes
1. Automated Tequila Machines - The rise of automated tequila machines presents innovation opportunities for the hospitality industry to experiment with new business models.
2. Digital Currency in the Hospitality Industry - The use of digital currency as a way to support bars and restaurants presents opportunities for innovation in the hospitality industry for new payment methods and customer engagement tools.
3. Technology-enabled Philanthropy - The use of technology to facilitate donations and philanthropy creates opportunities for innovation in the nonprofit and social impact sectors.
Industry Implications
1. Hospitality - The hospitality industry can leverage automated tequila machines to explore new business models and target potential customers in an engaging way.
2. Fintech - Fintech companies can explore opportunities to develop digital currency solutions for bars and restaurants that streamline transactions and improve customer experiences.
3. Nonprofit and Social Impact - Nonprofit and social impact organizations can leverage technology to facilitate donations and reach new audiences, creating opportunities for innovative fundraising models.