'Autism Speaks' created this insightful and touching autism awareness campaign that teaches compassion and understanding around the early signs of autism. Directed largely toward parents, the creative stop-animation short puts viewers in the shoes of an autistic child.
The short follows the journey of a young boy who starts off travelling down a river and encounters different scenes that he is not comfortable with. Touching on a sensitivity to light and sounds, lack of eye contact and problems with speech -- the PSA does a good job at informing about the wide spectrum of autism without stereotyping.
Created in partnership with ad agency BBDO and the Ad Council, these TV spots were inspired by a real young boy with autism named Jacob. The shorts are a part of the 'Learn the Signs' autism awareness campaign that hopes to give parents and caregivers better information and resources.
Autism Awareness Campaigns
This Animated Short Tells Parents About the Early Signs of Autism
Trend Themes
1. Autism Awareness - Creating informative and empathetic campaigns that educate people about the early signs of autism.
2. Stop-animation Short Films - Utilizing stop-animation techniques to tell impactful stories and raise awareness on sensitive topics.
3. Partnerships for Social Good - Collaborating with ad agencies and nonprofit organizations to create effective campaigns that address social issues.
Industry Implications
1. Advertising - Leveraging creative storytelling and impactful visuals to raise awareness and bring attention to important social issues.
2. Film and Animation - Using animation techniques, such as stop-motion, to create visually compelling and emotionally engaging narratives.
3. Nonprofit Organizations - Working towards promoting awareness and understanding of autism, while providing resources and support for individuals and families affected by the condition.