Orobaa is a Black-owned business that seeks to "bring the African perspective to the beauty world and change the status quo" by giving the consumer access to authentic skincare that is hand-crafted and affordable.
The ingredients in Orobaa's authentic skincare and haircare lines are all-natural and sourced from Africa. Used for thousands of years as remedies in self-care rituals, the nourishing formulas promise to leave you with "glowing, smooth, velvety skin and shiny, healthy hair." Each product in Orobaa's range is marked with an African symbol to guide consumers—from symbols for Authenticity, Beauty, and Charisma to those for Endurance, Excellence, and Nurture.
Items in Orobaa's authentic skincare line include a Beauty Hair and Scalp Moisturizer packed with shea butter and Castor oil and Argan oil, the Excellence Body Night Cream featuring shea and cocoa butters with Jojoba and coconut oils, and the African Black Soap which is sourced from the "artisans who make authentic "alata samina" from the tropical forest area of the Founder’s home country of Ghana."
Tradition-Preserving Authentic Skincare
Orobaa Utilizes Locally Sourced Ingredients from Africa
Trend Themes
1. Locally Sourced Ingredients - Opportunity to source ingredients locally and highlight their authenticity and cultural significance.
2. Hand-crafted Skincare - Potential for personalized and unique skincare products that are made by hand for a more authentic and artisanal experience.
3. Affordable Authenticity - Potential for providing affordable authentic skincare options to a wider consumer base, challenging the perception of exclusive luxury skincare.
Industry Implications
1. Beauty and Skincare - Opportunity for the beauty and skincare industry to integrate locally sourced ingredients and cultural authenticity into their product offerings.
2. Ethnic and Cultural Products - Disruptive innovation opportunity for companies focusing on ethnic and cultural products to expand and promote the use of traditional ingredients in their offerings.
3. Handmade and Artisanal Goods - Opportunity for the handmade and artisanal goods industry to tap into the growing demand for personalized and unique skincare products.