Australian fashion house AussieBum has created the Wondercup. The Wondercup is the men's equivalent of a Wonderbra, which means padded underwear to make you appear like more of a man. AussieBum founder Sean Ashby stated, "This design uses all of the natural assets of the person, whether they be big, small or indifferent. It basically lifts, separates and extends."
Does the brand sound familiar? Last year, AussieBum brought us Vitamin Enriched Underwear.
AussieBum Wondercup
The Wonderbra of Men's Swimwear
Trend Themes
1. Padded Underwear - There is an opportunity for disruptive innovation in the creation of new padded underwear designs for men.
2. Body-enhancing Swimwear - The market for swimwear that enhances and accentuates the male physique presents an opportunity for disruptive innovation.
3. Gender-specific Shapewear - Developing gender-specific shapewear options for men can lead to disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation in creating new and innovative padded underwear and body-enhancing swimwear for men.
2. Swimwear - The swimwear industry can embrace disruptive innovation by developing new designs that enhance and accentuate the male physique.
3. Shapewear - By creating gender-specific shapewear options for men, the shapewear industry can tap into disruptive innovation and expand its consumer base.