Aussie Bubs, a mom-founded company, has launched a Goat Milk Infant and Toddler Formulas in the US, providing families with a clean label, non-GMO infant nutrition without the additives commonly found in other formulas.
The naturally gentle, nutritionally complete formulas use premium ingredients that provide the foundation for setting up a lifetime of good eating habits, and are fortified with essential vitamins and minerals to support healthy growth and development. The formulas range from grass-fed goat milk sourced from local Australian goat dairy farms to A2 beta-casein protein cow milk sourced from New Zealand.
Aussie Bubs launched in the US in response to the national formula crisis, importing over one million cans of formula during Operation Fly Formula last year. The brand is now available at Aussie Bubs, Amazon, Walmart and Thrive Market, with prices ranging from $30-$44.
Goat Milk Infant Formulas
Aussie Bubs Offers Goat Milk Infant and Toddler Formulas
Trend Themes
1. Clean Label Infant Nutrition - The trend for clean label infant nutrition highlights the opportunity to develop and market nutritious, natural infant formulas with fewer additives.
2. Goat Milk Infant Formula - The trend for goat milk infant formulas signifies the opportunity to disrupt the infant formula market by offering products that cater to lactose-sensitive babies.
3. Imported Infant Formula - The trend for importing infant formulas highlights an opportunity to provide high-quality overseas products to meet rising demand in the US market.
Industry Implications
1. Baby Food Industry - The Baby Food Industry can improve their offerings by producing more clean-label baby formulas that promote long-term nutrition and growth using premium ingredients.
2. Dairy Industry - The Dairy Industry can disrupt the infant formula market by developing new and innovative products from different animal sources like goat milk.
3. Import-export Industry - The Import-Export Industry can leverage the rising demand for infant formulas by introducing new and niche products from foreign countries in the US market.